Market Moves – Season 1: Foundation to Scale

Why This Topic Matters Most sellers hold on to fading products—often called dead stock—far too long. The result: stalled growth, wasted ad spend, and cluttered catalogs that confuse both buyers and the marketplace algorithm. In this episode we’ll show you how a proactive marketplace cleanup saves budget and boosts visibility: The data signals that scream “time to move on” (CTR drop, search volume slide, rising CPC) How to delist products safely—or discount and bundle them—before they become dead stock A proven 3‑step “sunset” and marketplace cleanup playbook to keep your catalog lean and profitable