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Home └Market Moves – Season 1: Foundation to Scale └Retargeting 101: How to Build Low-Cost Conversions └Podcast #13 Retargeting Strategy for Shopee & TikTok Shop: Optimize Ads, Increase Conversion Rates

Market Moves – Season 1: Foundation to Scale

Last update: 06/25/2025

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Podcast #13 Retargeting Strategy for Shopee & TikTok Shop: Optimize Ads, Increase Conversion Rates

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In this podcast, we will: Explain why retargeting drives higher ROI compared to cold ads. Compare how retargeting works differently on Shopee vs. TikTok Shop. Show you how to build retargeting campaigns with budgets starting from just 100,000 VND/day (~$5). Share a real-world case of increasing ROAS from 1.5x to 5x using keyword and bid structure. Highlight the most common mistakes sellers make when retargeting.
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