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Market Moves – Season 1: Foundation to Scale

Market Moves – Season 1: Foundation to Scale

This 26-episode podcast series guides e-commerce operators through practical lessons, live audits, and strategic playbooks. From fixing store foundations to scaling across platforms like Shopee and TikTok, it's your real-world MBA for marketplace growth.
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Responsible Phạm Văn Huân (LMC)
Last Update 06/27/2025
Completion Time 1 day 17 hours 43 minutes
Members 3
Podcast
Retargeting 101: How to Build Low-Cost Conversions
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Podcast #13 Retargeting Strategy for Shopee & TikTok Shop: Optimize Ads, Increase Conversion Rates
Podcast #13 Retargeting Strategy for Shopee & TikTok Shop: Optimize Ads, Increase Conversion Rates
Preview
In this podcast, we will: Explain why retargeting drives higher ROI compared to cold ads. Compare how retargeting works differently on Shopee vs. TikTok Shop. Show you how to build retargeting campaigns with budgets starting from just 100,000 VND/day (~$5). Share a real-world case of increasing ROAS from 1.5x to 5x using keyword and bid structure. Highlight the most common mistakes sellers make when retargeting.
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